What is Digital Marketing and Where to Use?
Increasing bandwidth and growing mobile devices with advancing technology have changed our way of life and affected our shopping and buying habits. Digital marketing is the name given to the marketing process of a firm or brand. Digital Marketing is the newest and most suitable marketing method. Unlike radio, television, newspapers and physical panels, digital marketing methods that are in contact with the consumer using more interactive methods are updated with innovative approaches day by day.
Digital marketing; it uses mobile and other interactive channels on the internet, away from traditional marketing channels such as printed media, radio, television and billboards. He is also known as interactive marketing, online marketing, e-marketing and web marketing. Digital marketing is always there to connect your audience in the right place and at the right time; on the internet. In this way, you can get more measurable results than traditional marketing by doing the right marketing with the right strategy with your audience.
Where is Digital Marketing Used?
- Blog posts
- E-books and technical dictionaries
- Social media channels (Facebook, LinkedIn, Twitter, Instagram etc.)
- Earned online coverage (PR, social media and reviews)
- Online brochures and textbooks
- Interactive tools
- Brand assets (logos, fonts, slogans, etc …)
What are the Digital Marketing Tactics?
1. Search Engine Optimization (SEO)
It is called optimizing your website to appear in higher rankings on search engine result pages. Increases the amount of organic (free, natural) traffic that your website receives.
2. Content Marketing
Creating brand awareness, increasing traffic, creating potential customers or creating and promoting content in order to create customers.
3. Inbound Marketing
4. Social Media Marketing (SMM)
It is the right way to increase brand awareness, increase traffic and create potential customers for your business. It will help you to interact with your customers and contribute to your rating.
5. Pay-Per-Click (PPC)
Advertising channels that you can give your ad by paying the cost per click. One of the most used channels for this is the example of Google Ads, ie its new name, Google Ads. In this way, more brand awareness and more traffic is to take.
6. Mail Marketing
Mail marketing is a different way of communicating with your customers. Usually used to promote content, discounts and events; it also allows you to direct consumers to the website of your business.
7. Online PR
Digital publications, blogs and other content-based websites (eg: Onedio, BuzzFeed, Ayazlık, etc.) is the name given to the work of the brand recognition.
What are the main benefits of digital marketing?
Unlike many offline marketing methods, digital marketing; it allows marketers to see the right results in real time. For example; you cannot measure how many advertisers have seen the advertisement you have placed in a newspaper and how many of the consumers you see are attracting attention. There is no way to know whether this ad is responsible for any sales.
On the other hand, you can measure the ROI of almost every aspect of your marketing efforts with digital marketing and analyze your ad’s success.