What is SEM?
SEM, namely search engine advertising, is a marketing activity where you increase your traffic to your web page by performing paid ad purchase on search engines.
You create ads for publishing on platforms such as Google, Yandex, and Bing, and you’ll offer a variety of price bids over specific keywords or display ads that are specific to your audience. This way, you will be placed in the search results pages that appear as paid. You can increase your traffic immediately with SEM studies.
In SEO studies, you will see results in the longer term compared to SEM. However, if you have low organic visibility when you stop advertising, your number of visitors will be greatly reduced.
SEO + SEM = Correct Marketing Strategy
When you start your digital marketing strategy, you won’t be able to see the results of seo work immediately, so you’ll have the opportunity to see your ads in search engines with paid ads while managing your seo processes. If your business appears multiple times in both organic and paid ads in search results, it increases brand recognition and clickthrough probability.
This changes the clickthrough rate and often turns into advanced conversions.
SEO and SEM is a proven strategy for success at the same time.